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How to Make Money in Music

The Ultimate Course for Indie Artists to Make a Living Doing What They Love

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HOW TO MAKE MONEY IN MUSIC:
The Ultimate Course For Indie Artists To Make a Living Doing What They Love with Ari Herstand and Cathy Heller

Class begins the moment you enroll

Hey, we are glad you're here. We are so passionate about helping artists understand the New Music Business and learn how to take advantage of all the opportunities there are to create a great living as an artist in today’s music industry.

It used to be that in order to “make it,” you needed to get signed by a major record label. That is just not how it works in the New Music Business. Anyone with the drive, focus, dedication, passion and, of course, talent can make it in the New Music Business. But it doesn't happen overnight. And it doesn't happen without the knowledge and understanding of what it takes in this new biz. We know it's overwhelming to try to understand 1) What the new platforms for success are and 2) How to actually utilize these platforms so you can create a great living doing what you love. We get it, we're both musicians and have lived through the growing pains of figuring it all out on our own with virtually no support. It's definitely not recommended to attempt to navigate the New Music Business blind.

That is why we joined forces to bring you this course. It's not just about making money, it's about streamlining your process, understanding what practices work, what strategies will get you where you want to go so that you can find your true success in the New Music Business.

It is the best time in the history of the music industry to be a musician.

Never before in the history of the music industry could an independent artist succeed on a major scale without the help of a major record label.

As a DIY musician you need to wear a lot of hats and you need to show up and do the work. But we are here to hold your hand, give you the roadmap and step by step strategies to take the bull by the horns and achieve that success. We remove the guesswork for you and show you exactly the steps you need to take.

Think about it. If you were to dedicate the time and effort right now to this course, where will you be in a year? What are the steps that will get your songs placed on a TV show, movie or commercial, will get you a pitching agent, get you a manager, get you a booking agent, will get you selling out shows in your hometown and on tour, grow your fan base, start you on your money-making college tour, make a living live-streaming concerts from home, run successful crowdfunding campaigns, start a patronage subscription service? We will show you how to achieve your goals and create the living you desire doing what you love. Everyone deserves to follow their dreams. But dreams don't always come with a roadmap. So we built one for you and will be with you every step of the way.

~Ari and Cathy


6 FIGURE SONGWRITING

Cathy Heller launched her 6 Figure Songwriting course just under a year ago. And since then, her students have gotten high paying placements on TV shows, in films and in commercials and have signed with top level licensing companies.

Much of Cathy's curriculum is built around learning how to write the kinds of music that gets placed on film, TV and commercials. She has integrated the full 6FS curriculum into this new course and is similarly offering the ability to pitch your music for possible representation. Once you complete her modules and create the productions you think are sync-ready, the Money in Music Sync Team will review your music, give you feedback and potentially sign you to Catch the Moon or make intros with other sync licensing companies for representation.


HOW TO MAKE IT IN THE NEW MUSIC BUSINESS

Ari Herstand just released the best-selling new book How To Make It in the New Music Business (the textbook for this course) which has been widely adopted by music business schools worldwide and remains at the top of the Amazon charts. You will have the opportunity to learn from him directly through his video lessons, workbooks, guides and checklists. You will also get a group video Q&A mentor session with Ari every month.

Ari has given 3 webinars on breaking into the college market and so far attendees have signed with college booking agencies and started playing colleges all around the country (making lots of money). His full four hour webinar is included in this course (broken up for ease) along with all the contact information you need to break into the market.

If breaking into colleges is one of your focuses, you can play your promo video for the Money in Music College Team for feedback and review once a month.


Check out the curriculum outlined in the section below:

Along with the curriculum, you will also get:

  • Access to the private Facebook group: A priceless opportunity to connect and collaborate with likeminded musicians around the world.
  • 12 Monthly Live Group Discussion / Q&A Sessions with Cathy Heller
  • 12 Monthly Live Group Discussion / Q&A Sessions with Ari Herstand
  • Bi-weekly Q&As and weekly check-in with the Money in Music Course Team
  • Access to live interviews and Q&As with music industry thought leaders, music supervisors, artist managers, music attorneys, successful DIY musicians and more...
  • The top 25 TV, Film, Commercial, Trailer and Video Game sync licensing companies with contact information
  • Discounts on music conferences and workshops like Ari's Take Presents: Expert Conversations on the New Music Business


Ari Herstand

"Ari Herstand is the poster child of DIY music" - Forbes

Most musicians now know Ari Herstand (pronounced Ar*ee Her*stand) as the guy who has helped them fly with their instruments, book national tours, get songs placed on TV and make more money with their music career - without the help of a label. Herstand’s music business advice blog, Ari’s Take has become the go-to resource for DIY musicians worldwide.

He released the best-selling new book on the new music industry entitled, How To Make it In The New Music Business (Norton/Liveright Publishing) on December 20th, 2016. It remains at the top of the Amazon charts and has been widely adopted by music business schools worldwide.

Ari Herstand is a DIY musician who has played over 600 shows around the country, has opened for or toured with Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids and Ron Pope, has performed on Ellen, and has had his music featured in countless TV shows, commercials and films. He currently fronts the funk band Brassroots District and is a member of the acoustic trio Young Canyon.

Herstand is a staff writer for Digital Music News and has also written for many of the top musician trade magazines and websites including Music Connection Magazine, American Songwriter, Playback Magazine, CD Baby, Tunecore, Reverbnation, Roland, Discmakers, ASCAP, Hypebot and others. He has been a featured speaker at SF MusicTech, SXSW, ASCAP Music Expo, CD Baby's DIY Musician Conference and Berklee College of Music.

As an actor, he has co-starred in TV shows including Transparent, Aquarius, Mad Men, 2 Broke Girls, The Fosters, Sam & Cat and Touch.

Cathy Heller

As the creator and host of the popular podcast Don’t Keep Your Day Job, Cathy Heller is growing one of the biggest, most engaged audiences in the podcast world. Heller’s mission is to offer real tools and insight to help others find a sense of purpose and new- found fulfillment in their work. Far too many people live lives of quiet desperation and never find a way to express their unique gift. Heller is driven to see more people happily making a living doing what they love. Despite the cynics, the evidence is there that many have made careers from what they most enjoy. Whether it’s baking, screenwriting, sewing, painting or dance, it’s certainly attainable to turn your passion into profit. Heller’s listeners are already writing in about the steps her show has inspired them to take.

Prior to her podcast, Cathy was famous for having hand crafted a career as a songwriter, licensing her music to Film/TV and Advertising. Songs of hers have been featured in ads for Mcdonalds, Walmart, Kellogs and many TV shows, films and even a few theme songs. Her journey has been documented in magazines and newspapers, like Variety, Billboard and the LA Weekly. Af- ter earning multi-six figures each year with her own songs, she started an agency, helping other artists to do the same. She has spoken on the DIY hustle and how to reverse engineer your dream job at countless places such as UCLA, the Grammy Museum, Billboard Film/TV confer- ence, ASCAP Expo, Berklee School of music and more.

A graduate from Florida State University, Heller currently resides in Los Angeles with her hus- band and three daughters. When not podcasting, teaching or speaking Cathy is still songwriting. Most recently she wrote the main title theme song to a show called Llama Llama, soon to be out on Netflix, starring Jennifer Garner. In her free time she’s busy playing dress up with her little girls (5 and 3 years old) and enjoying the youngest, Madeleine, who is only 5 months.

Testimonials:

"I just wanted to share my experience for anyone that is thinking about or on the fence with taking this class. I'm currently taking this course. I also just went to SXSW and attended the music conference. I sat in on just about every panel pertaining to licensing your songs for Sync, and there were quite a few this year. The panels consisted of well known music sups, sync agencies and music publishers from all over the world. I can t ell you that while I made some great connections there, nothing even came close to the information Cathy has laid out in this course.

The panels were interesting and had some good takeaways, but so many questions remained afterwards. After one panel, someone asked if there is a system, book or resource that they can use to learn how to craft songs for sync and seek placements. The answer from a pro on the panel: "If I knew that I'd be sitting in my vacation house on my own private island." Cathy has done it, knows this world inside and out and shares every detail she's learned with you in this course. It's a complete road map from beginning to end. I can now confidently say this is the most complete class you will find out there on this topic, and one many folks in the music industry are searching for.....and you already know about it, so you're one step ahead of the game! I highly recommend this course. It's a very worthwhile investment." - Dana Lewis


“There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his light hearted yet blunt demeanor. He's the informed older brother most of us never got in this crazy, confusing industry.” -Andy Grammer, chart-topping singer/songwriter


"Cathy Heller's course has taught me how to write songs for ads and TV, how to get them produced, and how to go about pitching them to the right people. It's truly a one-stop shop for licensing your music! And after only a couple of months in her class, one of my songs is up for a national ad campaign! Cathy's class has given me the knowledge, the tools, and the confidence to succeed in the music licensing world. It's the best investment I've ever made in my career." -Lindsay Paige


"How To Make It in the New Music Business by Ari Herstand is the best ‘how to’ book of its kind. The book crackles with the actual experience of being a working artist. Highly recommended.” -Music Connection Magazine


"Writing songs is not a choice for me-if it was I would have quit by now. Cathy Heller deeply understands this. She's not just a licensing guru with a clear cut practical plan--she's an artist. A deeply spiritual, humble, tested, compassionate fellow traveler, sharing not just her own success, but the steep uphill climb toward it. We all get to participate in the alchemy of that. She's also a true teacher - a Robin Williams in Dead Poets Society kind of teacher. She wants you to get it. She wants you to win. Her classes have significantly altered the course of my songwriting path for the better. I'm grateful, I'm humbled but most of all--I'm fueled. " -Amy Loftus


"Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual." -Jack Conte, 150+ million YouTube views, Pomplamoose, CEO of Patreon


"Since the 1980s I've read every published book on the music business. Every single one. And there have been some good ones. But never before have I seen one book that sums it up so perfectly and helpfully as Ari Herstand’s How to Make It in the New Music Business. It’s so brilliant I feel like doing personal house calls to every musician on earth to make sure they read it.

Now let’s clarify a term: The music business is different than the musician business. The music business is covered by Billboard magazine, and talks about label executives moving from Warner to EMI, or this year’s top-grossing stadium tours by classic rock acts from the 1970s. You don’t care about that. The musician business is how you make a successful living from your music. That’s what you care about.

Even the better music business books are usually written by consultants, executives, lawyers and journalists. Well intentioned, but missing one crucial thing: knowing what it’s like to be you—to pour your soul into a song, the terrifying excitement of uploading it for the world to hear, the disgusting discomfort of self-promotion, the devastating disappointment of an indifferent world.

Ah, but Ari gets it. He’s you. He’s out there promoting his own music right now. He’s sharing lessons he learned firsthand. (And lucky for you, he’s keeping this book focused on you and your success, not his.)

They say the best teacher is someone who’s just learned it themselves, because they still remember what it’s like to not know, and how to explain it in a way that gets you from here to there.

I’ve never met Ari and I’ve never even heard his music, but I’m a superfan of what he’s done on ArisTake.com and now this book. Because I’m a superfan of musicians getting successful, and I think this book is the best in the world right now at helping you do that." -Derek Sivers, Sivers.org, Founder of CD Baby


"I think one of the things that is unique about Cathy is her combination of not only valuable information and resources around this world of licensing, but her intuitive understanding that musicians and artists are a sensitive lot. We are prone to self doubt and just plain old giving up. But Cathy makes me feel I am just inches away from my dreams coming true if I can just keep growing, learning, keep believing. Knowledge and inspiration: the magic formula." -Laura Baron


How To Make It in the New Music Business by Ari Herstand is an indispensable and comprehensive manual on how to navigate the modern music business” -Forbes


Class Curriculum


  Music Licensing - Making the Deals (Everything you need to know to clear the songs) - Module 4
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! This course comes with a 30-day money back guarantee, from the time you enroll, based on the following factors: You watched all of the slide shows for the course. You did all of the worksheets included in the course. You implemented the strategies in the course. If you did all of the above, but are not seeing improvement in your work, then you are able to request a full refund within 30 days. You understand that this is the only circumstance where refunds will be given. Please note that refunds are not giving simply because you changed your mind or decided you don't feel like doing the course anymore. This course teaches effective strategies and only seeks students who are committed to their own success and are willing to put in the work to get there. If you enroll in this course you are agreeing to this limited 30-day refund policy.

Refund Policy:

This course comes with a 30-day money back guarantee, from the time you enroll, based on the following factors:

  1. You watched all of the slide shows for the course.
  2. You did all of the worksheets included in the course.
  3. You implemented the strategies in the course.

If you did all of the above, but are not seeing improvement in your work, then you are able to request a full refund within 30 days. You understand that this is the only circumstance where refunds will be given. Please note that refunds are not giving simply because you changed your mind or decided you don't feel like doing the course anymore. This course teaches effective strategies and only seeks students who are committed to their own success and are willing to put in the work to get there.

If you enroll in this course you are agreeing to this limited 30-day refund policy.

Disclaimers: Couple housekeeping rules and regulations.

By enrolling in this course you are gaining lifetime access to this course material. You can either pay a lump sum of $997 up front or you can do the payment plan of $97 a month of 12 months. If you opt for the installment plan, you are committing to paying off your balance. It is not a monthly membership fee you can cancel at any time.

As far as submitting music here's what you need to know:

There will be scheduled group online listening sessions with Cathy, Ari, and the Team. This is a scheduled time where your songs will be heard. We cannot accept submissions and give feedback via email.

Get started now!